Role
Motion Graphic & Visual Effect
Client
Various organizations and companies.
Tool
After Effect, Cinema 4D & Media Encoder
With a motion graphic, it’s true that viewers could fast-forward or rewind, skip sections, etc. But that’s not how most people interact with video. Coming into a voiceover mid-word, or seeing the remnants of an image just as it’s fading off the screen, is a jarring experience.
When looking at a static infographic, viewers can skim to pick and choose what they prefer to look at and learn about. The same is true in a piece of interactive content, where details are often just a click or hover away.
This is a great fit for organizations that are trying to tell a complete story, or that may need a little more time to explain the value of their product or service.
This means that as long as your video is both brief and engaging enough, a viewer will probably just watch the video from beginning to end. If they do that, they’re likely to see and hear everything you wanted them to.
"Motion create attention, Attention create engagement and awareness."
Great motion design relies heavily on color. The colors used in a project create an emotional response in viewers.
Great typography and convincing motion. Nevertheless, your motion graphic will still be a failure if the colors you have used don’t fit together or don’t support the overall message of design.
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