Equator Branding

Project Link

Role

Graphic Design

Client

LPM Equator

Tool

Photoshop, Illustrator, After Effect & Figma

Problem

Our primary focus is helping to support businesses, and through our involvement, to help support and grow local communities. Equator needs a new brand image and wants to adapt to the current situation. A new identity is needed to help Equator let go of its old brand image.

Founded in 1999, LPM EQUATOR has become a leader in helping build local communities through strong business support. With over sixteen years of experience working with businesses across a spectrum of industries. Equator have developed a keen insight and extensive infrastructure to offer support across numerous sectors.

Solution

We created identity concept for a Equator (Community Development Institute in Indonesia). The concept is based around the idea of globe, community and magnifier Glass.

Because the Equator continues to grow. Equator needs to redesign their Brand. Brands are important for businesses because they can increase social engagement with the Equator audience. The higher the level of engagement given, the more profitable it will be for Equator to be able to embrace the wider community

Design Principle

"Culture, Unity, Integration, Differentiation"

Color &
Themes

Four main colors that are continuous with the vision and mission of the equator.

To make it easier for the equator audience to stay familiar with the equator. The color selection is based on the old colors used and added a complimentary green color to create focus and contrast.

Typography

We used a Sanfransisco as a friendly symbol of togetherness. We chose a sans serif font . For the creative direction for typography we suggested to make readibility is number one priority. It makes the identity stand out, and conveys that you can trust this company. Typefaces that are selected for their style, legibility, and readability are most effective when following the fundamental principles of typographic design.

Conclusion & Further Improvement

Design is a continuous iterative process. Brands for Equator will continue to evolve and adapt. Research is key in developing the brand Equator.