Tiento Sport Brand & Marketing Campaign

Project Link

Role

Website Design, Brand Identity, Photography Retouch, Social Media Look & Feel.

Client

Tiento Sport

Tool

Photoshop, After Effect & Illustrator. Asana, Miro & Figma

Problem

Tiento’s products were made from selected materials and widely used by Indonesian National athletes from various sports to support their sports activities. Tiento is growing with over thousands customer. Tiento is need to make marketing campaign & their brand is more consistant.

Tiento is an Indonesian-Based Company manifacturing many kinds of sportwear like Baselayer, Wetsuit, Swimwear, Hijab Sport, Legging Sport, Manset Sport, etc. The company was founded in 2013 in Bandung. The Name of Tiento Inspired from the first ball that was used at first World Cup 1930.

Solution

The goal of content marketing isn’t necessarily immediate sale but rather lead generation combined with strong brand recognition & awareness.

Content marketing is the intentional creation and curation of content with the goal of both attracting new prospects and nurturing them into leads. It includes any form of messaging that you use to attract, educate, inform, persuade and inspire a prospect to move them closer to becoming a customer.

Design Principle

"Be Bold, Simple & Fast."

Color &
Themes

Yellow makes for one of the best sports dress colors as it helps where mind power is needed.

Yellow is the radiant and energetic color of sunshine and warmth. There is no individual who would not feel cheered and comforted when surrounded by vibrant yellow. This is also applicable to sports.

Typography

Using Placard as main typeface for daily content banner. To make more consistent experience. Typography helps create harmony and consistency in a design. In brand identity design, it's important to create visual consistency across all platforms. In website design, this looks like using consistent heading and body fonts throughout the site.

Conclusion & Further Improvement

Design is a iterative proccess. As Tiento continue to grow, Tiento brand is also a iterative process. Reasearch is the key of iterative proccess. Tiento Marketing Campaign is always inovating to make user enggagement and conversion continues to grow.